KT PI introduction

KT Product Identity lends a uniform design personality to KT's products.
It allows customers to easily recognize the KT brand and contributes to improving product reliability and quality.
Through forms that are both attractive and convenient to use, it offers customers an excellent and holistic design experience.

Even newer KT PI 2.0

The new PI 2.0's beautiful and elegant design scheme makes the product more valuable, sustainable, and delivers pleasure to our customers.

KT's unique and consistent product design formula

Based on a precise mathematical formula, KT’s PI design is scientifically scalable to a wide variety of devices.
By maintaining consistency down to the most detailed design elements, convenience of use is greatly increased.

Worldwide recognition for KT's PI design

KT PI has received international design prizes in a total of 12 categories at global design awards (Red Dot, iF, IDEA, Good Design).